{"id":711,"date":"2019-09-20T00:06:32","date_gmt":"2019-09-19T22:06:32","guid":{"rendered":"https:\/\/www.dichecibo6magazine.it\/?p=711"},"modified":"2019-09-20T01:40:36","modified_gmt":"2019-09-19T23:40:36","slug":"instagram-beyond-food","status":"publish","type":"post","link":"https:\/\/www.dichecibo6magazine.it\/en\/instagram-beyond-food\/","title":{"rendered":"INSTAGRAM BEYOND FOOD"},"content":{"rendered":"\t\t
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An essential application for sharing photos and\/or videos, Instagram has become, within a decade, the fastest growing social media. According to the latest estimates, we think there are over one billion active users worldwide (more than 22 million in Italy). Its success is due first to the power of the visual, to the media power of the images and to its communication impact far more powerful and immediate than other social media. Another important aspect is its simplicity, its sharing and feedback swiftness. We are witnessing young people gradually abandoning Facebook, while Instagram is loved in every age group and in every sector, from fashion to travel, to entertainment and food. The keyword is to share what you eat with your followers. Take a picture and share on IG.<\/p>\n

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An increasing number of people “profess” themselves as influencers or, more simply, bloggers. Their Instagram profiles gather from tens of thousands to millions of followers. In the last years, food has been the real Instagram trend. In the era of social media, food dominates. Many Instagram profiles are food influencers or food bloggers. Sometimes they are profiles of famous cooks, but in most cases, they are foodies, simple gourmets or food lovers. Food recipes, videos, photos, hashtags have invaded Instagram. However, why is food so present on this social network? Food is fashionable; it makes you feel like a millennial. It does not matter if what you photograph does not look tasty; the important thing is that it is something unique, that captures the followers\u2019 attention, that is, in a word, “instagrammable”. What makes a snapshot “instagrammable”?<\/p>\n

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We need to make some indispensable introduction. Nowadays, we hear about Mobile Food Photography (or even Food Photography). The photos published on social networks cannot (should not) be simple photos; they should meet some defined requirements to achieve the highest visibility possible. First, they must be well-made photos, from every point of view, from light to composition, to its framing or cut, to the combination of colours to bring out our idea, our uniqueness even when picturing a plate of spaghetti.<\/p>\n

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Which food to photograph? The everyday food in your kitchen, food of our favourite restaurant (be it even a sandwich), food discovered and loved on a holiday or during an excursion, the food in the market. Food routes are endless…<\/p>\n

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To find the right inspiration, just wander around on Instagram and follow some profiles or some hashtags (keywords preceded by the # hashtag). The treasure hunt will always be very fruitful.<\/p>\n

The chef Alain Ducasse stated, “The kitchen is a feast for the eyes and I have understood that our guests want to share these emotions through social media.”<\/p>\n

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Visualizza questo post su Instagram<\/div><\/div>
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Un post condiviso da Alain Ducasse (@alainducasse)<\/a> in data: